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What makes Spain as a leader in MICE tourism are the immense variety and quantity of resources, the professionals’ extensive experience and its top-quality accommodation and state-of-the-art infrastructures.
Its geographical features provide numerous options for organising unique experiences plus a wonderful climate that allows you to arrange incentive travel at any time of the year.
One of Spain´s strong points is a large number of attractive spaces available for any type of congress or corporate event of all sizes. It has a strong line-up of hotels and unique accommodation that offer both traditional and modern high-quality spaces for any type of professional event for the MICE industry.
Accessibility is also a strong point for MICE tourism in Spain. The country is well connected. Its international airports receive air traffic from most parts of the world, and as the opportunities for international leisure and business tourism increase.
The 2018 ICCA report (International Congress & Conventions Association), in which Spain is in third place, confirms that Spain is one of the best destinations for hosting forums, congresses and important professional events. Cities like Barcelona and Madrid occupy prominent positions within the top 10 in this report.
But there are still so much to choose from. Spain boasts a broad selection of destinations, with flexible, multipurpose venues for meetings, all equipped with the latest technology. You have a choice of more than 50 conference halls and convention centres, located in iconic and futuristic buildings, as well as auditoriums, trade fair centres and alternative venues such as museums, castles and vineyards.
Among these are the cities of Valencia and Malaga which are becoming a popular choice for MICE groups because of their competitiveness and the world-class quality of their infrastructures and services.
Valencia
Valencia is a city that charms everyone who comes for business to return on a leisure trip.
The architectural contrasts of historical monuments and cutting-edge buildings combined with gastronomic variety and exceptional climate invite everyone to enjoy the best of what the city can offer.
With countless monumental attractions and a welcoming vibrant Mediterranean spirit, Valencia is also a strong candidate as one of the top MICE destinations.
The blend of state-of-the-art facilities and iconic venues like the City of Arts and Sciences and the Conference Centre designed by Norman Foster were factors in Valencia being chosen to host some of the biggest congresses.
You’ll find traces of its past in the heart of the historical town centre such as the Gothic Cathedral and the Lonja de la Seda (Silk Exchange) which are two of the city’s most iconic buildings. The Palau de la Generalitat, the Palau de la Música and the Valencia Institute of Modern Art (IVAM) are also must-sees.
But Valencia has so much more to offer: Valencia is also a paradise for urban shopping and as for gastronomy, you can enjoy the city´s culinary arts through tapas, it´s Michelin star restaurants and of course, the most renowned Spanish dish in the world, the paella.
Málaga
The capital of the Costa del Sol located in the South of Spain is very much in the spotlight. Infrastructures like the Port of Málaga, its tourist and cultural attractions, the city’s cosmopolitan spirit and innovative business culture attracts numerous major events.
There are several key factors as to why you have to choose Malaga as your next MICE-destination. First is for its connectivity for the Málaga Costa del Sol airport connects with more than a hundred destinations around the world.
Málaga also has a great selection of unique venues and attractions, with about 40 museums and exhibition halls, featuring the Picasso Museum and the Pompidou Centre. It has more than 140 hotels with suited for business travel, meeting rooms and large spaces for conferences such as the Palacio de Ferias y Congresos de Málaga (FYCMA).
The wonderful beaches and nearby golf courses are excellent options for daytime activities then you can enjoy the lively atmosphere at night.
In Málaga, tapas is considered as an art and it is traditional to enjoy these in different places as well as fresh sea produce. This is a great compliment to the many leisure offers that can be experienced by visitors attending any event in the city.
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