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The Direct Booking Summit: Bangkok taking place on 19-20 February has announced a world-class line up of speakers who will share their hotel marketing, revenue and distribution expertise exclusively at the event.
Alongside executives from innovative technology giants such as Grab, Line, Facebook and Google Travel, the summit delegates will hear from hotels of all sizes on how they drive their direct bookings. On the line up so far are hoteliers from OYO, ONYX Hospitality Group, JPark Island & Resort, Discovery Hospitality, Jumeirah Hotels & Resorts and many more.
Looking forward at future opportunities hotels may have in their digital marketing is a key theme of this year, epitomised by a session on super apps, led by Shawn Heng, regional head of business development and Grab for business at Grab and Pruthisith Prateepavanich, head of technology innovation at LINE Corporation. In an engaging debate, the two will assess the impact of WeChat, Grab, Line and Traveloka on hotel distribution – and reveal the surprising ways you can use them to drive more direct bookings.
Revenue managers will be able to benefit from key discussions at the summit, including a debate on the benefits and consequences of OTA discount schemes and short-term rate manipulation. In her keynote talk, Blessy Townes, vice president and head of digital at Discovery Hospitality will share how you can easily adapt a data-led approach to one of the most effective direct booking strategies – content marketing.
If you want to succeed on travel’s most influential platform – Google – the summit has included sessions for both beginners and advanced users with interactive sessions for hoteliers on getting started on the platform.
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