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Trip.com’s Nearly Quarter Century Odyssey as a Can’t Lose Travel Domain, Right? – Skift

September 18, 2019

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Trip.com’s Nearly Quarter Century Odyssey as a Can’t Lose Travel Domain, Right? – Skift

Skift Take

Buying a compelling travel domain like Trip.com and thinking it assures success is like the people who buy a restaurant and think they can run it because they are foodies. Several major travel companies squandered the Trip.com domain because it was a side hustle. Moral of the story? A brand is only as good as the real-world business behind it.

— Dennis Schaal

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