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Travel posters aim to inspire us to pack our bags and voyage around the world. They give us a tiny glimpse of what it might be like to visit these far off lands. Unfortunately, travel posters may no longer be the most popular way to entice people to visit new places, but adverts can still be found everywhere, tempting all of us to buy new things.
But what if the minds behind Apple’s creative ads were enlisted to make a poster that could convince you to book your next flight?
Research method
For this project, Neomam dug deep to uncover the most iconic adverts produced by Apple since the 1980s to imagine how they would promote certain travel destinations.
The company created a series of fictional travel posters for Australia, Egypt, France, Greece, the USA, Japan, Bolivia, South Africa, Tanzania and the UK. Their team, goal, as commissioned by Budget Direct Travel Insurance, was to inspire travellers to visit cities, natural wonders and unique landmarks that they’ve never considered visiting before.
To create these posters, the research team started off by unearthing as many iconic adverts released by Apple as possible that could serve as inspiration for the copywriter and art director.
The next step was to shortlist unique travel spots from around the world, making sure to include a mix of cities, natural wonders, cultural tourist attractions and ruins. The research team also gathered a series of details for each of the destinations, including: nickname (when available), key landmarks, cuisine and dishes associated with the destination, iconic activities and tourism slogans.
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