Thais most likely to travel domestically, says Agoda’s GoLocal survey

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Thailand (78%), Indonesia (76%), and the US (74%) are the top three contenders most keen to travel domestically, according to the GoLocal Travel survey for digital travel platform Agoda. Half of Thai respondents are ready to travel, slightly below global average at 58%. The most popular destinations for their next trips are Chiang Mai, Phuket, and Hua Hin.

The survey reveals three-fifths of travellers are ready and willing to pack their bags and head on a trip with travellers in Vietnam (87%), Indonesia (78%) and Taiwan (59%) leading the pack. Overall, 65% of travellers would like to take domestic trips in the next 12 months, while 35% would want to travel abroad.

Travel Distances

In this new world of travel, the survey found that 41% of travellers from Thailand are most comfortable traveling up to three to four hours, comparable with the global average of 46%. This is followed by traveling for two hours or less (36%), the highest globally. Flights is the transport of choice for 50% of Thai travellers, with self-drive at 41% the highest among all markets surveyed, almost double the global average of 28%.

Meanwhile globally, over a quarter of travellers are most comfortable only traveling two hours or less. In the US and Taiwan, a mere 14% and 15% would be comfortable traveling up to two hours, with travellers from these markets the first and third most likely to be comfortable to travel five to eight hours too (25% US, 22% Kingdom of Saudi Arabia, 19% Taiwan).

Go Local and Explore

Despite the lockdown or maybe because of it, travellers are mostly looking for ‘Quiet and Relaxing,’ ‘Food & Drinks’ and ‘Famous Attractions’ for their next adventure. That might explain the trend for people to be more interested in traveling to beach destinations (37%), followed by countryside nature at 30%, with cities still an attraction for 16% of travellers. Thai travellers favour beach (38%) the most, with nature (36%) trailing behind.

While shopping ranked low at less than one in 10 for global travellers’ priorities, this rises to one in five for travelers from Saudi Arabia who are looking for retail therapy on their next trip.

“The appetite for travel has not diminished, in fact it has become stronger. Domestic travel now tops the list, with more people keen to explore their own region or country, staying local, and taking trips with traveling distances of less than four hours,” said Errol Cooke, Agoda’s vice president of partner services.

Stay Preferences

Four and five-star hotels top the list of accommodation options for next trips, followed by resorts. Meanwhile the most popular facilities travellers are looking for are in-house entertainment, private kitchens and pool facilities are top priorities, reflecting social distancing trends.

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