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Sri Lanka Tourism in collaboration with Sri Lankan Airlines, The Hotels Association of Sri Lanka (THASL) and inbound tour operators has introduced attractive packages, specifically targeting India, the number one source market, to revive the industry that had a temporary setback due to the recent incident.
The package offered includes discounted airfare, accommodation, transport and more, ranging from 30% to 60%. This package is unique to India and can be availed across Sri Lankan Airlines’ network covering 12 cities in India with 123 weekly flights.
Kishu Gomes, chairman, Sri Lanka Tourism Promotion Bureau described the brand and marketing communication strategy aimed at reviving the industry as well as the growth trajectory that Sri Lanka Tourism recorded. Furthermore, Gomes requested Indian tourists to avail of the attractive package while supporting the process of recovery as Sri Lanka’s most respected neighbour.
“India has been the number one source market to Sri Lanka over the past decade and in 2018 recorded over 400,000 visitors to the island. The national carrier SriLankan Airlines operates 123 weekly flights from key Indian cities and we believe such offers are quick to popularise across Indian cities,” Dimuthu Tennakoon, head of worldwide sales and distribution (HWSD) of Sri Lankan Airlines said.
Additionally, Master Card, which has over 180 million Indian cardholders, has also come on board to promote the launched packages through their well-connected channels.
India has accounted for 18.2%, which is 424,887 arrivals in 2018, an impeccable 10.5% hike from last year. In 2017 itself, 383,000 Indians visited the destination. In 2018, this number increased to 426,000. Sri Lanka aims to progressively promote the destination for weddings and film shoots this year, with leisure being the primary focus.
The five tour packages to Sri Lanka range from a combination of stays in Colombo, Kandy, Nuwara Eliya, Dambulla, Sigiriya and South Coast with multiple options to suit any budget. These offers will be valid for stays from 10 June 2019 to 30 September 2019 and can be availed through the travel agents network in India.
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