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The post Singapore Airlines launches new aviation lab to boost digital transformation appeared first on TD (Travel Daily Media) Travel Daily.
Singapore Airlines (SIA) and the National University of Singapore (NUS) launched a new digital aviation corporate laboratory, which will co-create innovative technologies and solutions that would accelerate the digital transformation of Singapore’s aviation sector, and help redefine the air travel experience for passengers.
The SIA-NUS Digital Aviation Corporate Laboratory was launched by Heng Swee Keat, Deputy Prime Minister, Coordinating Minister for Economic Policies and Chairman of the National Research Foundation Singapore (NRF). Situated at the Innovation 4.0 Building at NUS Kent Ridge campus, the S$45 million research facility is jointly set up by SIA and NUS and supported by the NRF. This is the seventh corporate laboratory to be established at the University, which is also the 19th in Singapore.
The Corporate Laboratory is the result of a robust partnership between NUS and SIA. The Airline launched its Digital Innovation Blueprint in 2018 to establish itself as a digital aviation and travel experience leader. This was followed by the signing of two Memoranda of Understanding (MoUs) between NUS and SIA, with the University as the Airline’s knowledge partner.
The launch of the Corporate Laboratory comes at an opportune time as the global aviation industry tackles the challenges brought about by the Covid-19 pandemic. An acceleration of its digital transformation programme will help to keep SIA vibrant and nimble, and contribute towards the development of a digital aviation and travel technology community in Singapore.
Singapore Airlines Chief Executive Officer Goh Choon Phong said: “This Corporate Laboratory will strengthen our position at the forefront of digital innovation in the airline industry. It will lead to even more innovative solutions that can enhance the customer experience and travel journey, optimise revenue generation, and increase operational efficiency. Our collaboration with NUS will also reinforce Singapore’s position as a global aviation hub.”
The post Singapore Airlines launches new aviation lab to boost digital transformation appeared first on Travel Daily.
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