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Newly Public Customer Feedback Firm Medallia Must Overcome Survey Fatigue – Skift

July 23, 2019

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Newly Public Customer Feedback Firm Medallia Must Overcome Survey Fatigue – Skift

Skift Take

Medallia has pleased investors so far with the sales of its enterprise software for tracking customer feedback. But burnout on surveys is an industrywide problem. It remains an open question whether Medallia and its rival tech vendors can overcome the issue.

— Sean O’Neill

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