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The post Luxury hotels show 40 % increase in direct revenue with onejourney appeared first on TD (Travel Daily Media) Travel Daily.
Developed and powered by hotel technology business Journey Hospitality, the ecommerce platform, onejourney has been deployed across 30 leading luxury hotel websites. These include Seaham Hall, Grantley Hall, Callow Hall Hotel – Wildhive, and The Elms. A further 57 luxury hotels and resorts worldwide are scheduled to benefit from onejourney’s unified shopping experience by the end of Q3 2022.
The ecommerce platform caters for the consumer growth in ‘on-demand’ and ‘personalised’ services, with guests able to customise their own stay by booking rooms, spa, dining and retail products in a single shopping basket. On average, onejourney’s hotel clients have experienced a 25% reduction in inbound calls, saving under-resourced operational teams time on administrative tasks. The platform also doubled conversion rates, and facilitated the first multi-product online bookings, accounting for 30% of online orders.
The CEO of Journey Hospitality Simon Bullingham says, “Guest experience starts on the screen of a device, not at the gates of a property. Aspiring hotels have recognised this and have come to us to revolutionise their online point-of-sale to drive their conversion. Consumers demand choice, flexibility and services that value their time. We developed onejourney with guest expectations at its heart, working with live inventory basket functionality and one single check-out.”
Seaham Hall increased transaction volume by 38% with its average order up by over 58%. Ross Grieve the Managing Director says: “Booking online was not a seamless experience for the customer as customers could not book several different aspects of their stay. With onejourney, we are able to target our guests to encourage them to book direct and increase their spend online. It’s completely revolutionised our online business at Seaham Hall.”
Amanda Jennings, Spa Manager of Seaham Hall says: “We had been trying for years to get the spa online, on a platform that works for both the business and the guest. onejourney has taken a huge amount of pressure off a very busy operation, both internally in back of house and also front of house… It’s elevated the guest journey to the next level.”
The Elms in Worcestershire increased room revenue 108% YoY, with 34% of all bookings benefitting from multi-product orders. “Since launching with onejourney we’ve improved our online conversion and increased our average order value. Over a third of our orders are now multi-product, driving our direct revenue. onejourney has been a game changer for us,” says Mark Bevan the Managing Director, The Elms.
In an industry besieged with staff shortages, high guest expectations and an always-on consumer, hotels need to provide an exceptional online guest experience. By thinking holistically as a retailer and utilising onejourney, hotels are able to surface more products and provide guests with an intuitive digital journey, encouraging the purchase of more products and higher valued experiences.
The post Luxury hotels show 40 % increase in direct revenue with onejourney appeared first on Travel Daily.
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