Industry stalwart Matthew Cameron-Smith becomes CEO for AAT Kings Group

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The Travel Corporation (TTC) has announced the promotion of industry figurehead, Matthew Cameron-Smith, as CEO of the AAT Kings Group Company. With over 100 years’ experience, the company is the largest and best-run land-based touring operator in Australia and New Zealand.

Their brands are AAT Kings, Inspiring Journeys, SEIT, Down Under Tours and Aussie Adventures; and includes the inbound ground handling services for sister companies Trafalgar and Insight Vacations, Costsaver and Luxury Gold in Australia and New Zealand.

With over 30 years of experience in the travel and tourism industry, Cameron-Smith took on the role as managing director of AAT Kings and Inspiring Journeys in April 2019 – leading a team of 350+ across Guided Holidays, Short Breaks and Day Tours as well as its Small Group Journeys collection, Inspiring Journeys and finalising the acquisition of SEIT Outback Australia.

In addition, James Dixon has been appointed general manager for Northern Australia and will look after Queensland and Central Australian Operations.

Due to COVID-19, the group is currently preparing to redesign and enhance its operations to adhere to expected new government standards for an effective and seamless traveller’s experience with their well-being in mind. This includes all staff partaking in COVID-19 training and ensuring its entire supply chain complies with updated travel policies and requirements.

Cameron-Smith said: “Our domestic and trans-Tasman communities need us now more than ever. We live and breathe these communities, strongly believing in tourism and the very positive role it plays in the economic recovery – we are working closely with various tourism associations to ensure a smooth transition for when the borders open up.”



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