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Marking another milestone in Go-Jek and Grab’s intense competition, the two dove into the travel space by launching their respective hotel booking sites through their apps.
Right at the heels of launching Go-Mall and in-app chat features, Indonesian unicorn Go-Jek quietly rolled out Go-Travel, in partnership with online travel agent Tiket.com. Users can now book hotel rooms through the app.
However, the experience is far from seamless as one cannot book flights and rail tickets through Go-Jek yet. Moreover, users cannot also pay using the app’s payment system, Go-Pay, as a payment option.
Go-Jek is not alone in exploring the travel sector. Grab recently launched its own hotel booking site for Singapore users, in partnership with Agoda and Booking.com. Not long ago, Shopee added a flight ticket feature in collaboration with Traveloka, while two of Indonesia’s biggest e-commerce platforms, Tokopedia and Bukalapak have already introduced a similar feature to serve the local travellers.
The “super app” race has begun and a lot of apps aim to cater to the daily needs of users. Apps like WeChat, LINE, Grab, and Go-Jek have expanded from their core businesses to offer various services within the app.
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