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Cristiano Ronaldo strikes a pose and Paulo Dybala gets his hands on a tin of black and white paint as Juventus reveal new home kit for 2020/21 season with arty launch video
- Cristiano Ronaldo and Paulo Dybala were the launch stars of Juventus’ new kit
- The black and white jersey features a gold badge, sponsor and Adidas logo
- Matthijs de Ligt and Douglas Costa also feature in video alongside female stars
Cristiano Ronaldo and Paulo Dybala have shown off their modelling and acting skills in a video to launch Juventus‘ new home kit for the 2020/21 season.
Ronaldo and Dybala scored 41 Serie A goals between them as Juve clinched the league title and the pair were front and centre for Juve’s launch video.
The opening segment of the video begins with a shot of a tin of black paint before Dybala and Ronaldo cast moody glances at the camera as the shirt is slowly brought into focus.
Dybala then gets his hands dirty by painting a long black stripe in his new jersey, in a nod to the club’s famous black and white stripes.
Juve stars Matthijs de Ligt and Douglas Costa also star in the 30 second promo video, along with a host of players from the club’s women’s team.
While the traditional black and white style remains, the new jersey features a v-neck, while the club badge, Adidas logo and club sponsor are stitched in gold.
Juve will hope to enjoy more success in their new jersey after wrapping up their ninth Serie A title in a row last week.
The club’s latest title triumph was their toughest yet, as they overcame a stern challenges from Inter Milan, Atalanta, Lazio and Napoli to retain the Scudetto.
Juve endured an inconsistent run of form following the resumption of the Serie A season and blew their first chance to seal the title when they were beaten by Udinese last week.
But they were able to hold their nerve and beat Sampdoria 2-0 and capitalise on the poor form of their title challengers to stumble over the line and clinch their 36th Serie A title.
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