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The most senior executives from travel’s most unique hotel, resort, tour operator and casino brands will kick off a webinar on the most innovative revenue, marketing and customer experience (CX) approaches to personalisation to win the customer’s loyalty.
In an age where loyalty is dwindling and the nimble, tech-driven brands enjoy the highest profits, personalisation-oriented travel is the way to win back your customer’s heart, the direct booking and will disclose the tools and strategies that will see you excel.
Critical themes covered will include how personalised creatives and a system of incentives will keep your customer loyal and booking direct, how personalisation can be used in your cross-selling strategy to unlock huge wealth for your business, how to crack data relevance and robust machine learning to build an amazing recommendation engine and reap profits along the entire customer journey.
The leaders joining the table are Dan Christian, global chief digital officer of The Travel Corporation, Michael Marino, chief experience officer and senior vice president of marketing at Caesars Entertainment and Claudia Infante, vice president of revenue strategy of Margaritaville.
The panelists come from backgrounds where the art of personalisation has been developed in multiple areas, from social media to getting smart with anonymous customers through individualised copy based on pattern recognition. The webinar will be case-study led, exploring how these initiatives can be implemented in your own business.
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