Business travel stimulates creativity and productivity, especially among millennials

Research by CWT, the B2B4E (Business to Business for Employees) travel management platform, shows that six in ten travellers said that they feel more creative and productive when travelling for business.

Moreover, millennial travellers are more likely to say that they are more creative and productive when travelling for business. Those in the Americas lead the way (77% feeling more creative and productive), followed closely by those in Asia Pacific (75% feeling more creative and 73% more productive). European millennials rank third (58% and 57% respectively).

“Nothing beats a face-to-face meeting”

“We are proud to be in a business that helps bring out the best in people,” said Niklas Andreen, executive VP and chief traveller experience officer at CWT. “These findings are not a surprise – travel energises people, fosters fresh thinking, creates connections – and nothing beats a face-to-face meeting.”

Overall, travelers from Asia Pacific are more likely to have increased creativity (65%) and productivity (64%) compared to travellers from the Americas (58% and 60% respectively) and Europe (53% and 51% respectively).

CWT’s research also shows that six in ten travellers are most productive when working face-to-face and collaborating with colleagues as opposed to working alone (30%) or remotely (14%). Asia Pacific travellers’ productivity benefits the most from working face-to-face: 61% versus 53% for travellers from the Americas and Europe.

About the survey

The survey was created by CWT and conducted by Artemis Strategy Group between 29 January and 9 February, 2019. Responses were collected from more than 2,700 business travellers who travelled for business four or more times in the previous 12 months.

Respondents were from the Americas (Argentina, Brazil, Canada, Mexico, and the United States), Europe (Belgium, France, Germany, Italy, The Netherlands, Spain, Sweden, and the UK), and Asia Pacific (Australia, China, India, Japan, and Singapore). CWT has travel technology solutions coverage across six continents.