Alaska Air Looks Beyond Discounting With New Creative Ways to Sell Fares

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Alaska Airlines

Alaska Airlines is getting more creative with its marketing approach. Pictured is the tablet holder on one of its economy class seats. Alaska Airlines

Skift Take: At the typical airline, revenue managers take themselves very seriously. They don't like to do anything that could dilute their numbers. It's nice to see Alaska taking a fresh approach.

— Brian Sumers

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