Airline-Owned SITA Seeks to Ride a Software Boom to Lift Sales

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SITA

Barbara Dalibard, CEO of SITA (Société Internationale de Télécommunications Aéronautiques), spoke in September 2019 at the World Aviation Festival in London. SITA

Skift Take: It's glamorous to be a turnaround artist who parachutes into a troubled company and restores growth. But change can be slow and painful. Just ask Barbara Dalibard, the CEO of SITA, the airline-controlled tech provider.

— Sean O’Neill

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