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Skift Take
As travel returns, destination marketing organizations are looking for new and innovative ways to connect with potential visitors. In this video, Dan Holowack, co-founder and CEO of CrowdRiff, shares why leveraging visual stories across the web is both a powerful marketing strategy for destinations and a popular channel for travelers seeking unique experiences.
As many destination marketing organizations (DMOs) emerge from the pandemic with tighter budgets and ongoing staffing issues, they’re looking for marketing solutions that balance innovation and cost-effectiveness. As they try to do more with less, a proven approach continues t
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