Hyatt brings luxury experience to Japan’s historic racing circuit

Hyatt has entered into a management agreement to develop a 120-key hotel at the Fuji Speedway, Japan’s historic racing circuit.

The management contract was created between Hyatt and Towa Real Estate Co Ltd, an affiliate of TOYOTA Group. Slated to open in 2022, the project will be the first in Japan under The Unbound Collection by Hyatt and the first hotel in the world to be built by Towa Real Estate.

“An iconic destination for motorsports fans across the globe”

“We are excited to see The Unbound Collection by Hyatt brand in Japan for the first time with a project at Fuji Speedway, an iconic destination for motorsports fans across the globe seeking a luxury experience,” said David Udell, group president, Asia-Pacific, Hyatt Hotels Corporation.

“As we look to expand Hyatt’s brand footprint in Japan, we are excited to be entering into a management agreement with TOYOTA group company, Towa Real Estate, as it builds its first-ever hotel.”

In the foothills of Mount Fuji, the hotel’s Fuji Speedway location will offer access to motorsports events and the upcoming Motorsports Village facility, currently under development by Towa Real Estate in concert with the hotel development.

Hotel amenities will include multiple fine dining restaurants and bars, as well as indoor pool, fitness centre, spa and natural onsen hot-spring bathing facilities. Additionally, the hotel interior will feature a car museum with a presentation of the site’s attractions that showcase the historic significance of Fuji Speedway.

“An integral part of a motorsports-themed entertainment area”

“It is deeply gratifying and encouraging to us to have been able to enter into this agreement with Hyatt, which has a history of providing exceptional quality and service to guests in a wide range of cities,” said Masao Ukai, president, Towa Real Estate Co Ltd.

“This luxury hotel will be an integral part of a motorsports-themed entertainment area with Fuji Speedway at its core. Together, Motorsports Village and The Unbound Collection by Hyatt brand will provide guests with environmentally conscious and unconventional experiences as we aim to make motorsports more accessible and entertaining.”