LXR to “redefine authentic and immersive luxury experiences in Kyoto”

Hilton has announced the signing of a new LXR Hotels & Resorts property in Kyoto, Japan, marking the debut of the luxury brand in Asia Pacific. LXR Hotels & Resorts is Hilton’s collection of independent luxury hotels in which each property offers a unique and locally immersive experience that is deeply personalised and naturally woven into the fabric of the destination.

“The LXR brand is gathering momentum across the world – meticulously curating a portfolio that is truly spectacular and defined by deep partnerships with world-class owners such as Tokyu Land Corporation,” said Feisal Jaffer, global brand head, LXR Hotels & Resorts. “Each LXR property will be unique – our main mission as a brand is to bring to life authentic and exquisite guest experiences while driving superior financial returns for our owners.”

In collaboration with esteemed real estate company, Tokyu Land Corporation, the new LXR property is scheduled to open in autumn 2021 as part of the 28.6-acre Shozan Resort Kyoto. This resort is home to some of Kyoto’s most-notable and idyllic Japanese gardens, historic Japanese architecture, authentic tea houses, and five unique restaurants offering authentic local cuisines.

“A popular destination for both business and leisure travel”

The latest addition to LXR’s portfolio is the second franchise agreement between Hilton and Tokyu Land Corporation, following the success of KYUKARUIZAWA KIKYO, Curio Collection by Hilton in 2018.

“Japan is a popular destination for both business and leisure travel, and Kyoto has set tourism consumption records for five consecutive years topping one trillion yen,” said Matt Fry, senior vice president, development, Asia Pacific, Hilton. “Today’s much-awaited announcement builds on the expertise of Tokyu Land Corporation as well as Hilton’s legacy of delivering world-class luxury experiences. We are confident that this exclusive resort will redefine authentic and immersive luxury experiences in Kyoto.”