Oakwood strides into Thailand’s leisure sector with Boutique deal

Corporate hospitality and serviced apartment specialists Oakwood, announced last night that they had signed a partnership deal with Thai real estate developers Boutique Corporation, as part of the brand’s expansion project for Thailand.

Underlining their commitment to the strategic partnership agreement, and Oakwood’s presence in the leisure sector, with bricks and mortar, the companies also revealed the opening of two new sites together — a 198-room property located in the Patong area of Phuket and a 76-room property in central Pattaya.

“We are excited to be launching Oakwood Hotels and Apartments across Thailand, a key market in Asia Pacific that continues to thrive and attract both business and leisure travellers seeking long- and short-term accommodation options,” said Dean Schreiber (main image, left), managing director, Asia Pacific, Oakwood.

“As travellers become more savvy with their stay experiences, they begin to appreciate the space, flexibility, privacy, and residential comfort that serviced apartments and hotel rooms with a residential feel can provide. We have had an excellent relationship with Boutique Corporation for more than a decade and we look forward to growing the Oakwood portfolio in Thailand with our trusted partner.”

The trusted partner

Boutique has worked with an impressive list of international companies to create successful ventures; Amsterdam-based creative workspace pioneer Spaces at the developer’s hipster-friendly Summer Hill “retail hub” in downtown Bangkok. As well as signing with hospitality’s most avaricious organisation AccorHotels, to run the Novotel Chiang Mai Nimman Journeyhub, a 200-key new build hotel set to by the end of 2019.

“Strong portfolio of properties”

Discussing their latest partnership Prab Thakral, president and group CEO of Boutique Corporation said:  “We are delighted to have this exclusive partnership with Oakwood, being the pioneers of serviced apartments.

“As the market shifts from a more corporate-dominated demand to an increasing number of leisure travellers opting to stay in serviced apartments, I am confident that we will have a strong portfolio of properties poised to extend the Oakwood hospitality to our guests in Thailand.”