TripAdvisor and Ctrip Form Chinese Joint Venture and Global Cooperation – Skift

TripAdvisor and Trip.com Group, the China-based online travel agency formerly known as Ctrip, entered into a global joint venture.

Under the terms of the deal, the two companies formed a global joint venture under the TripAdvisor brand in China, and there are also global content-licensing agreements where Trip.com Group brands, including Ctrip, Trip.com, and Skyscanner, would distribute TripAdvisor content.

There is also a governance component to the deal: Trip.com Group will be able to nominate one person to the TripAdvisor board.

The joint venture, which will be called TripAdvisor China, will have Tripadvisor owning a 40 percent chunk, and will furnish Trip.com Group with exclusive rights to its Chinese brand, content license and other assets of that business. Trip.com Group is the majority shareholder of the joint venture. Both companies agreed to share inventory in the joint venture.

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