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Vacation exchange network as part of Wyndham Destinations, RCI, announced it has acquired travel technology platform Alliance Reservations Network (Alliance) for USD 92 million. This strategic acquisition will accelerate growth at RCI through an enhanced B2B experience for members and affiliates, as well as bring new benefits for individual and group travel, events and the corporate meetings market.
With Alliance, RCI will broaden its reach beyond the core vacation exchange business via new affinity and commercial partners, while also offering best-in-class white-label services to existing affiliates. The platform’s technology provides RCI with an unprecedented ability to offer a world of experiences.
Ideal for the modern traveller, these ‘door-to-door’ services will benefit current and future RCI members with options for transportation, transfers, excursions, car rentals, and distinctive advantages such as additional access to premium inventory and travel experiences in highly sought-after locations.
“Creates unparalleled synergies.”
“The strategic expansion of our travel products and services is vital to the evolution and growth of RCI, both within and beyond the timeshare industry. The acquisition enables us to diversify our product line to better serve our membership and affiliate base, increase revenues and drive further growth,” said Olivier Chavy, president of RCI.
Peter Strack, president of Alliance Reservations Network said: “Going forward, we will continue to serve in our current roles to optimise the full potential of this acquisition. Our commitment to innovation, combined with RCI’s global leadership, creates unparalleled synergies and enables us to drive the evolution of the customer experience through travel technology.”
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