Marriott’s Alibaba Joint Venture in China Is Part of Its Direct-Booking Strategy

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Marriott International

The W Xi’an hotel in northwest China is shown here. Marriott International has a joint venture with e-commerce giant Alibaba. Marriott International

Skift Take: Marriott could do a lot worse than tying its fortunes in China to the e-commerce juggernaut Alibaba. Rest assured that this won't be the last big partnership for Marriott in the country. These are, after all, early days.

— Dennis Schaal

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